It is reported that MediaTek upgraded Dimensity 1000+ to Dimensity 1000+ when the Dimensity 1000 failed to achieve the expected success (only one mobile phone company, OPPO, adopted it, and adopted the down-frequency version of Dimensity 1000L), which will be launched by vivo. OPPO, which supports MediaTek, has lost its position in the top five in the world, so will vivo, which has just entered the top five in the world, also fall due to MediaTek?
In the second quarter of 2016, MediaTek reached its peak. It surpassed Qualcomm for the first time in China’s mobile phone chip market to become the leader in China’s mobile phone chip market. However, because it failed to keep up with China Mobile (China Mobile requires mobile phone chip companies to In October, it supported LTE Cat7 technology, and MediaTek only supported the highest LTE Cat6 technology. Since China Mobile occupies more than 60% of the Chinese mobile phone market and has a decisive influence on the mobile phone market, Chinese mobile phone companies have abandoned MediaTek chips, and MediaTek has declined. .
Since then, although MediaTek has been trying to get out of the predicament, it has not been able to do so since then. In June 2019, China issued 5G licenses to the three major operators. MediaTek felt that its opportunity had come. It claimed that it would release the world’s first 5G mobile phone SOC chip. However, the fact is that it did not come up with commercially available high-end chips until the end of 2019. Chip Dimensity 1000, and Huawei HiSilicon is the first company in the world to launch a commercial 5G mobile phone SOC chip.
At that time, MediaTek emphasized that Dimensity 1000 has many advantages, and its processor performance is the world’s first. Dimensity 1000 also won the world’s first support for 5G dual-carrier aggregation, the world’s first support for 5G dual-card dual-standby technology, and many other global firsts. One, it seems to be determined to regain its glory in the 5G mobile phone chip market, because it is so confident in this chip that it has set the price of this chip at $70.
However, the reality is cruel. In the end, except for OPPO, no other mobile phone company in China adopted MediaTek’s Dimensity 1000, but OPPO, which insisted on using Dimensity 1000, fell.
Reno3, the key mobile phone launched by OPPO at that time, used the Dimensity 1000L chip (the down-frequency version of the Dimensity 1000). It seems that OPPO lacked confidence in the Dimensity 1000. The high-end Reno3 Pro uses the Snapdragon 765G, which is positioned as a mid-range chip by Qualcomm.
In fact, the performance of the Snapdragon 765G is indeed inferior to that of the Dimensity 1000L, but OPPO’s approach has caused confusion among consumers. Why is the performance of the lower-priced Reno3 stronger and the performance of the higher-priced Reno3 Pro weaker? It has affected the sales of Reno3 to a certain extent. This also caused OPPO to fall out of the top five in the global smartphone market in the first quarter of this year, while vivo replaced OPPO and ranked among the top five in the world.
Vivo, which has just entered the top five in the world, should treat MediaTek with caution. However, it seems to be full of confidence in itself. Just after ranking among the top five in the world, it announced that it will launch MediaTek’s Dimensity 1000+ chip. This may not be a good thing.
It has always been difficult for MediaTek to gain a foothold in the high-end chip market because it started as a copycat mobile phone and left a deep imprint on itself, causing consumers to never recognize the MediaTek brand. Therefore, Chinese mobile phone companies generally use MediaTek chips for low-end mobile phones. There are MediaTek chips used in high-end mobile phones.
Although MediaTek’s Dimensity 1000 has many advantages, it also has a weakness, that is, the shooting performance is not strong. Nowadays, the camera performance has become the most important technology for smartphones, which has caused Dimensity 1000 to be criticized by consumers. One of the reasons for the poor sales of OPPO Reno3. Now that vivo is determined to take over OPPO and support MediaTek, using Dimensity 1000+, I am afraid that consumers will not be able to accept it. It is likely that the sales of vivo’s mobile phones using this chip will not be as expected. Will it not be in the top five positions in the world because of this? And lose?
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