Today, Canalys, a world-renowned market research agency, released a report on the global smartphone market share in the second quarter. According to this report, Xiaomi’s market share in the second quarter was 17%, second only to Samsung’s 19%, while Apple’s share was 14%, and OPPO and VIVO’s shares were 10% and 10% respectively. This means that Xiaomi’s smartphone sales surpassed Apple’s for the first time, ranking second in the world.
To this end, Lei Jun also specially sent a letter to all staff to celebrate this moment and thank all employees for their hard work. In the letter, Lei Jun said that in the third quarter of 2020, Xiaomi returned to the third place in the world, the first time in two quarters. In the second quarter of 2021, Xiaomi took another big step forward and ranked second in the world.
Why can Xiaomi become the second in the world? I think the reason is clear to everyone, that is, Huawei’s global sales decline has vacated too much market space, giving Xiaomi a chance. If Huawei does not decline, Xiaomi will become the second in the world. It’s really hard.
And Xiaomi began to prepare for the market space vacated by Huawei last year, and Xiaomi 10 rushed to the high-end from the beginning, and built the digital series into high-end products like Huawei Mate/P, such as Xiaomi 10, Xiaomi 11 and so on. Redmi, on the other hand, is independent and focuses on cost-effectiveness, so that Xiaomi’s models fully cover high, medium and low grades, and there is no need to worry.
In the Chinese market, Xiaomi has indeed shown strong growth momentum this year. For example, in June, Xiaomi’s sales ranked third in China, while in the newly launched mobile phone market in the first half of the year, the sales of new Redmi phones ranked second, only second at VIVO.
Of course, what’s more important is that Xiaomi’s performance in the international market outside China is stronger. According to Xiaomi, Xiaomi’s mobile phones have entered the market in more than 100 countries and regions around the world, and have ranked first in sales in 16 countries and regions.
In May, Lu Weibing boasted two bulls. He said that in the second quarter of this year, Xiaomi will likely surpass Apple to become the world’s second, and then hope to surpass Samsung to become the world’s first in 2023. Now it seems that Lu Weibing’s first bull has been achieved, and then it will see if it can surpass Samsung to become the world’s number one in 2023.
Back then, when Yu Chengdong bragged, everyone said that Yu Chengdong’s bragging was drafted, and most of them were realized. Now, will Lu Weibing’s bragging rights be like Yu Chengdong, most of which have been realized?
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